The name of our Fall 2020 collection is Desert Dreams, and there was a very specific place that inspired the design. That place was Joshua Tree National Park. Back in January 2020, a trip out to the enigmatic desert landscapes in Southern California resulted in an assortment of photos that beautifully summarized our marvelous week out there.
That was right at the start of what would become a global pandemic. At that time, only about 5 cases of COVID-19 were confirmed in California. Wearing a mask on the plane made me feel very self-conscious because it was not yet a widely used practice.
Fast forward 9 months, and we are now standing at about 751,000 cases in California and 28 million total cases around the world. It was absolutely unimaginable that the coronavirus was going to propel governments to mandate lockdowns and quarantine measures to protect their people. Fearing the possibility of contracting the virus, many people’s daily lives changed dramatically.
Staying at home seemed the safest thing to do, but it was observable that many families began to spend less time shopping and dining out, and a lot more time in the great outdoors. Hiking in the wilderness and going for bike rides on the trails became a regular routine. Thank goodness for the natural spaces available around us!
This sense of gratitude towards Mother Nature, who gives abundantly and unconditionally, inspired us to want to give back to nature. And that is why we chose Nature Conservancy of Canada (NCC) to be the recipient of 5% of sales of our Fall 2020 edition subscription boxes.
NCC is a Canadian charitable organization whose mission is to protect ecologically significant natural spaces across the country and promote conservation. Since 1962, they have helped to conserve over 35 million acres of land. That is more than 20 times the size of Banff National Park! There will always be more work to do, so we are looking forward to contributing.
Do Good Paper Co. continues to donate a portion of online sales of non-subscription products to 10,000 Trees, to help plant trees for future generations.